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Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Research reports

Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'

The research was required to examine the commercial "Cafe"for Nescafe fine Blend, both as a launch commercialin its own right and as the successor to the first launchcommercial "Hedgecutter". About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fine-blend-commercials-hedgecutter-and-cafe-


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe


Research reports

Qualitative research on Black Magic commercials

The research was required to evaluate new approaches('Assignation' and 'House Opposite') for advertisingBlack Magic, and to establish the developmentpotential for these approaches. The central objectives of this research were toexamine what...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Black Magic commercials. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-commercials


Research reports

Golden Churn

Following preliminary research on Golden Churn new conceptand packaging J.W.T.have produced two storyboard commercials as a possibleadvertising campaign. They have also made modificationsto the pack designs for Golden Churn. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Golden Churn. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/golden-churn


Research reports

Research summary of results on 'Sea Cruise' and 'Party' television commercials

Collet, Dickinson, and Pearce has produced two commercialsfor Harveys Bristol Cream which we retransmitted duringthe 1972 Christmas period.The objectives of the research reported here were to examine'Sea Cruise' and 'Party' in order to determine how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research summary of results on 'Sea Cruise' and 'Party' television commercials. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/research-summary-of-results-on-sea-cruise-and-party-television-commercials


Research reports

Summary report on Fish Fingers commercials

Lintas have devised two new approaches for Birds Eyefish fingers advertising. The objectives of the campaignsare to stop the erosion of Birds Eye purchasing to OwnBrand purchasing which appears to be increasing on anoccasional basis. In addition to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1972
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Citation

, C. (1972a, December 09). Summary report on Fish Fingers commercials. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/summary-report-on-fish-fingers-commercials


Research reports

Qualitative research on Milo advertising

Mile is a malted milk drink which has a very small shareof the malted milk market. The brand has not had muchadvertising support recently, but an attempt is now beingmade to consider support for the brand. To explore possibilities, 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Qualitative research on Milo advertising. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-milo-advertising


Research reports

Qualitative research on Product 25

The research was required to examine the communication and general response to each of the three approachesto both aids in selecting an approach and refiningits treatment- in particular, should any approach include"freshness" its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1972
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Citation

, C. (1972a, November 11). Qualitative research on Product 25. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-product-25